Preview collection · Online ordering is not open yet.
FREE US SHIPPING ON $29.90+ · OTHERWISE $2.99
Opening soon
Little things. Lovely days.

A little bow.
A little
holiday magic.

Everyday outfits and playful little finds.
A little more color for their kind of day.

Explore clothingMeet the squishies
White bow top with red skirt and matching beret
A little cozy.
A lot of fun.
Ships from Georgia, USAEveryday clothing + playful findsTwo little worlds. One shop.
Baby outfitsCoordinated little setsLittle statement looksBows & matching piecesChristmas momentsA festive little outfitThe play shelfSquishies · Coming soon
Wear. Play. Repeat.

Find their kind of happy.

Start with a little something they’ll love.

The everyday wardrobe

Ready, set,
get dressed.

Explore clothing →
Red skirt and bow top outfit
A playful little pause

A handful
of happy.

Explore squishies →
Apple-shaped squishy shown in its packaging
Take a closer look

Little finds to explore.

Three little outfits. One festive wardrobe.

Outfits $9.99 each · Pick any three for $29.97 and free US shipping.

Little holiday moments

Ready for a little festive.

Christmas prints, flared pants and a matching bow.

Explore the outfit →
Christmas bodysuit and flared pants
Hello, little world.

For the everyday.
And the just-for-fun.

Some days call for a favorite outfit. Some call for a little play. Mallow & Merry brings both together: clothing for their wardrobe and squishies for their collection. Browse each little world at your own pace.

A few helpful things

Before you explore.

Where do orders ship from?

Our planned fulfillment location is Georgia, USA. Delivery estimates and available destinations will be shown once the store opens.

How do I choose a clothing size?

Check the measurements on each product page before ordering. Sizing information will be added before clothing becomes available to purchase.

How do I choose a squishy?

Check each product’s size, materials, age guidance and care instructions. These details will be confirmed before the collection opens.

Coming soon. Pricing, specifications and availability will be confirmed before ordering opens.

Ships from Georgia, USA.